You know that feeling when you leave a business with a sour taste in your mouth?
The feeling caused by the fact that they didn’t quite resolve an issue, the product didn’t live up to expectation, or they didn’t quite nail the customer service.
It doesn’t make you feel very good, does it?
If you are honest about it, you are probably quite unlikely to return to that business again.
That is why it is vital to have strong customer support in your business, regardless of the industry that you work in.
The team at Cross Country have gone to great lengths to ensure that every one of their customers walks out the door with a smile on their face, having received great service and support!
What Does Customer Support Look Like?
The funny thing about customer support is that it can come in all different forms. It might be a friendly greeting as someone walks in the door, or it might be a seamless e-commerce experience.
The basic thought process is that you want to make it a pleasant experience for your customers to deal with your business.
So, whether that means quality products, a warranty or guarantee, on-going customer support, personalised communication, or something else entirely. Simply think about the things that your customers want or need and deliver on them!
That is what the Cross Country team have implemented at their new premises. With great pricing, good products and excellent backup services, their customers always receive great support.
Who Are Cross Country?
Cross Country is a business that serves the agricultural and lifestyle industry with great quality products. Whether their customers are looking for a rechargeable lawnmower to complete basic yard work, or a farm station piston pump, Cross Country can help.
They import wholesale equipment and offer wholesale rates on a wide range of items. Their range includes equipment for general household maintenance, as well as farming equipment, and equipment for agricultural and concrete contractors.
The great thing is that their customers can come into the Cross Country premises, get what they need, and get back on the job really quickly. The products are all amazing quality and great value at wholesale pricing.
The Cross Country Customer Support
Since our new owners took over the business in July, the focus has been on creating an even better customer experience.
They are now working at a bigger premises at 8 Karewa Place, Pukete, Hamilton. These large premises mean they can stock a wide range of equipment to suit their customer’s needs. It also means that they have a full workshop, so offer support and repair.
All of their equipment comes with a warranty and guarantee. So, if in the unlikely event that something does go wrong, Cross Country has the backup support to fix any issues. They have more backup on the products they stock, so they can look after their customers even better than they did before!
So, if you are looking for some quality equipment at a great price, get on down to see the Cross Country team at their new premises.
Digital Customer Support
One of the best ways to do this is by sending a regular monthly newsletter. Not only do you get to stay in touch, but you get to give your customers valuable information that they might not have had otherwise.
If you know that you should be sending a newsletter but don’t have the time to pull it together or have no clue what to include in it, then let us help you here at Big Rock. We are the experts in email communication and have a complete done for you service that makes it so easy to stay in touch with your customer base.
If you are interested to know how it could work for your business, then book a free 15min strategycall with Lara McCormick now.