Starting a new business is exciting!
You get to follow your dreams, carve out a great living and create something amazing.
But, before you can get to that point, there are a lot of things you need to consider to ensure your venture is a success.
How do you make sure you tick off all the boxes of your strategic planning?
Well, the first thing to do is to take a deep breath. FED Products is here to help you with all the big decisions and to make sure your business begins on the right foot.
Throughout the process of creating your new cafe, you will have to think about the needs and requirements of your business, how you can meet those needs during the startup phase and how you can position yourself for success.
Let’s look at all these things in greater detail.
Needs And Requirements
Unfortunately, you need more than a few plates of great food and the aroma of freshly brewed coffee to be successful. So, it is time to get practical and lay the foundations of a great business.
Always think carefully about every decision. Try not to let your emotions colour any decisions that you need to make. You will likely need some kind of financial backing to get your business off the ground. Be practical and come up with a realistic business plan. You can use that to secure a loan from the bank or even to entice investors.
Once you have the finances sorted, explore the legalities of the setup. Do you need permits from your local council or building consent? Also, have you thought about your food hygiene certification and operating restrictions.
Legalities can be scary business. Which is why FED want to make the process as easy as possible for you. We offer a FREE building consent package that is worth $4800. That means we help you to obtain all the necessary consents you need to start your cafe or restaurant. Get in touch with us now to find out if you could be eligible.
Meeting The Needs
Many businesses struggle during the startup phase due to focusing on the wrong aspects and having the wrong priorities. So, when you are designing your space and choosing the equipment you need, focus on the essentials first and the “nice-to-haves” later. Here at FED Products, we can help you make the best use of your budget by recommending the right equipment for your needs.
Now that your basics are covered, you can let your creative streak out by building a brand for your business. Branding is more than just your logo, it is what your business will be known for. Think carefully about the style you would like your eatery to be or if you would like to highlight a specific theme. Knowing this information now will make your design, layout and equipment choices easier.
Position Yourself For Success
Getting the physical aspects of the business nailed is great. But, then you have to think about everything else that comes along with a successful brand.
A great thing to do is to put yourself in your customer’s shoes. When you have visited other cafes, what things have stood out to you in both a positive and a negative light? Cast that same critical eye on your own business. How can you show your professionalism, how can you set your cafe above the rest, how can you do things differently or better?
Remember that communication is key to any business. That includes communication with your customers, but also with your team, your suppliers and other key players in your business’ journey.
That communication also extends to the marketing of your business. You cannot sell a secret, so get the word out there about your shiny new cafe! There are plenty of methods you can use to do that – online advertising, more traditional methods and word of mouth.
The most important piece of advice that we can give is to listen to the experts. The team here at FED have plenty of expert knowledge that we would love to share with you. We have helped hundreds of cafes build a successful clientele and business. We can’t wait to do the same for you.
Get in touch with us today to discuss if you are eligible for our Building Consent package valued at $4800.