Marketing a property to a homebuyer is entirely different from how you would sell a property if you were trying to attract investors.

To ensure you cover off all the aspects that will appeal to both audiences, we’ve prepared a handy checklist for you to follow.

Marketing to Home Buyers

When marketing a house to a home buyer, you want to appeal to their emotions by painting a picture that allows them to imagine themselves living there.

Focus on

• High-quality images that represent the property realistically
• Stage the home professionally so that it feels inviting and livable
• Highlight the lifestyle benefits of the area
• Promote close proximities to schools, shops, beaches, parks, public transport etc.
• Sell at a time of year that presents the neighbourhood in its best light
• Get the neighbours on board by asking them to tidy their lawns, contain pets and keep noise levels low

Marketing to Investors

Investors buy with their heads, so you will need to prove that the property is worth their money.

Focus on

• Information on infrastructure and upgrades
• Proximity to amenities and services
• Capital growth rates for the area
• Estimated rental rates
• Land and property size
• Zoning
• Comparable sale detail for the area
• Market the property in places that will get the attention of investors

A professional real estate agent will guide and advise you through the sale of your property, calling on their industry knowledge to market it appropriately. While you can manage the sale of a house on your own, there are many advantages to engaging an agent. Not least of all, you will avoid the pitfalls of failing to market your property effectively and missing a potential sale.