Do you want to have big businesses approaching you about using your services or stocking your products?
Having them come to you, instead of the other way around, is a massive compliment to your business. It proves that you are standing out in the marketplace and making an impact.
So, how do you create this magnetising effect?
The first step is having a great offering, something that people want to buy. Then, the most important element is branding it in the right way.
The most amazing product in the world won’t simply sell itself. It needs effective branding to stand out and take the world by storm.
This is the kind of branding that Anthony Simons from Brandstorm creates.
Why Branding Is Important
Often, when people think of business branding, they think of a logo. But branding is so much more than that. It is what your business is known for… your story… your connection with the right kind of clients.
Great branding gives you three key things:
- Perception: How would you like your business to be perceived in the market place? A slick and professional brand can give the right impression to your past, present and potential clients. But think of it this way… if you hand over a cheap business card, what kind of impression does that give? Not the right one, that’s for sure!
- Credibility: Good branding also creates a strong element of credibility for your business. Let’s go back to our cheap business card example. If the card looks rubbish – a barely readable font, a blurry logo, and confusing design – it doesn’t say much about your business. Often you hand over a card in your first interaction with someone as an invitation to do business together. Would you want to do business with someone who projects that image? Of course not! Create credibility with good design instead.
- Visibility: Branding helps you expand your reach and be visible to the world. It allows you to be memorable by providing you with some kind of greeting to hand over. Then, when that person who receives your card gets home, they won’t forget about who you are and what you do. You provide them with something to touch and give them a sense of your business at the same time.
But it is not just the physical elements of branding that make an impact. A good brand also helps to build your online presence, giving people an instant insight into what you do as soon as they land on your website or social media pages.
The Benefits Of Good Branding
If you invest in something for your business, you want to see great results. And that is exactly what Anthony from Brandstorm was able to provide for one of his clients. Not only did he provide the Foo Du brand with credibility and visibility, but he created a perception that was so strong, that retailers began hunting Foo Du out.
Foo Du are a company that manufacture delicious dumplings and recently opened a retail store. Anthony took them through the Brandstorm branding process to unlock exactly what they wanted Foo Du to be perceived as. After asking all the right questions, Anthony was able to develop a brand strategy that Foo Du absolutely loved.
But Foo Du were not the only ones.
After the launch of their retail store and branding, malls started contacting Foo Du. They wanted to know if Foo Du were interested in opening a retail space in their malls. Foo Du had done nothing intentional to attract these malls. It was simply their product and the way that it was branded that drew the enquiry in.
Anthony’s excellent branding was attracting amazing opportunities and income streams. That is how powerful a good brand can be.
Supercharge Your Branding
Do you want the kind of branding that has businesses knocking on your door? Then Brandstorm is the company to give it to you! Anthony is passionate about delivering results and creating a strategy for your brand to take the world by storm.
If you are interested in knowing more, give him a call on 09 392 5889, or check out his website at brandstorm.nz
Getting Your Brand Out To The World
Part of taking your brand to the world is promoting it well. That means you need a strong marketing strategy. One of the most effective forms of marketing is email. As a familiar form of communication, people expect great content into their inbox. And Big Rock helps you deliver that great content and promote your brand with our communication packages.
To see if email marketing is right for your business, jump on a quick call with me today!