To generate consistent sales, you need consistent leads to convert.
Unfortunately, they aren’t simply going to fall in your lap.
You are going to have to hunt them out. But marketing can be a time consuming process that requires a lot of energy and input.
When you are part of a well oiled sales team, you don’t want to devote all your energy to marketing. Instead, you need a marketing strategy that supports you. Something that steadily brings in leads without taking you away from the conversion process. Something that requires very little effort, but produces big results.
The team at Saveawatt found that effortless lead generation system through the Big Rock Communications 24-Touch Point System with added Bespoke articles.
Who Are Saveawatt?
Saveawatt is headed by Jeremy Caird and they help businesses of all shapes and sizes to make significant savings on their energy bills. By securing excellent fixed rate energy contracts through their specialised group tender process, their clients are saving thousands of dollars on both their gas and power costs. Depending on the size of the business and the energy usage, some are even saving tens of thousands of dollars.
Saveawatt have an excellent model where they do all the work for their clients. No one really understands how to read their power bill properly, so Saveawatt uses their knowledge and expertise to do it for their clients. Then, they secure the very best deals in the market for their individual circumstances. Saveawatt’s policy is, if they can’t find you savings then it costs you nothing!
The Saveawatt Journey
“Before we started working with Big Rock, we didn’t have any ongoing communication with our existing customers. We only spoke to them once every two or three years when their contracts were expiring. We weren’t really receiving any inbound inquiries from our existing customer base.”
But, that all changed when Big Rock took over their newsletters and email communications. In fact, Jeremy closed a big deal after the very first newsletter that went out. The deal had been in the pipeline for a while and the newsletter was the final element that helped get it across the line.
And that isn’t the only deal they have secured.
“We are now in contact with our database on a regular basis and we are finding that we are getting a lot more of our existing customers coming back to us asking for help. Either with new businesses they are involved in, or getting back to us with questions about electricity that we can help them with that wouldn’t have come to us in the past.”
So not only are Saveawatt generating sales right off the bat, but they are also building a stronger relationship with those on their list. That gives Saveawatt a better chance of converting those contacts to paying clients further down the track.
Marketing That Works
Not only does Jeremy run the business, but he heads the sales team. That means he doesn’t have time to waste on ineffective marketing. If the leads are not coming in, then they aren’t making sales. But there is a fine balance. Jeremy doesn’t want to waste time and money testing time consuming marketing techniques.
He needs a marketing system that supports the sales team, not one that takes away from it. With the Big Rock package, they get that. There is very little input required to create the monthly newsletter and mid month sales campaigns. Big Rock handles it all. Including a monthly bespoke article tailored specifically to Saveawatt’s audience and covering the issues their ideal clients wonder about.
Jeremy highly recommends using the blogging service on top of the standard two touch points a month – it gives the personal touch his prospects can really relate to.
The marketing strategy is working so well for Saveawatt that Jeremy recently had to ask us to put their monthly sales campaign on hold. He was still following up with the multitude of leads generated in the sales campaign the month before!
Take Some Advice From Jeremy
“If you are not currently putting out regular contact to your existing database, then you need to start doing it. It builds trust and credibility with your contacts. You might be surprised by how much business you can generate from within your existing database!”
So, if you are ready to take Jeremy’s advice and generate consistent leads for your business, then get in touch with us at Big Rock today. Book an appointment with Lara now to supercharge your marketing – this can be done in person (if you are in Auckland or Waikato) or via video call for the rest of the country.