When it comes to advertising, the possibilities are endless.
You could hire a plane to write your message across the sky. Though you probably wouldn’t.
You could book out an hour on a radio station to play your advertising on repeat. Though you probably wouldn’t.
The key thing about advertising is getting a good return on your investment. By the nature of what it is, advertising is going to cost you money. You want to make sure it is money well spent.
So, let’s look at 7 effective ways that you can advertise your business.
1: Talk About It
One of the simplest ways to get the word out about your business or school is to talk about it. And this is one of the few advertising methods that costs nothing! We don’t mean raving on about your business all day, every day. But, make sure that the people in your circle know what you do, who you can help and that you are open to receiving referrals from them.
2: Widen Your Circle
Once the people you are close to know what you do, it is time to expand your reach. Don’t stop strangers on the street to tell them about what you do. But take the opportunity to network with people that might be interested in what you can offer. There will be plenty of events you can attend both locally and nationally that allow you to meet lots of like minded people.
3: Display
You want people to be able to find you when they are coming to your premises. Signage will help them do that. There are plenty of options for what is available, you can have lots of signage or a minimal amount. As a minimum, you need to have your business or school name on the outside of your building.
4: Next Level Signage
While important in some places, static signage can get pretty old, pretty quick. So, why not make your business stand out from the rest with a customised electronic sign? This can sit out the front of your building, at the entry to your driveway, or anywhere else that gets a lot of visibility. The great thing about electronic signage is that you can change your messaging as often as you like. Got a sale coming up? Put it on your sign. Got a parent’s evening approaching? Then put it on your sign. Give your premises the polished, professional look they deserve with a custom WiPath electronic sign.
5: The Online World
Online advertising is a fantastic way of reaching your target audience. But, you need to select the right platform to advertise on. There is no point paying for Facebook ads if the people who are interested in your services are looking on Google. So, before you invest in any online advertising, take some time to think about where your ideal client hangs out and the kind of messages they want to see. You can then use the targeting tools of the different platforms to make sure your message appears in front of the right people.
6: Keep In Touch
One of the most valuable things you can do is to stay in touch with your current and past clients. They have already worked with you, so they know how great you are. Even if they don’t need your services right now, you keeping in touch will remind them to refer you to their friends and family. And, when they do need you again, you will be at the front of their mind. It can be really hard to squeeze in coffee catch ups with all of your contacts, so something like an e-newsletter is a great way to keep in touch with a large group regularly.
7: Be Visible
You can’t sell a secret, so you want to be as visible as you possibly can in multiple places. One of those places is your website. Do some work to optimise your site for Google searches. This process is called SEO. There are plenty of businesses out there that can help you with this if you aren’t sure on how to do it yourself. It is basically the process of optimising your website and the content on it so that Google picks it up and shows it to people when they are searching on the big wide web.
When it comes to advertising, you need to have an open approach. People aren’t all in one place, so you should never focus solely on one aspect of advertising. Combine a few methods together that will draw people to you. It is important to have both on and offline advertising methods.
As we have mentioned, one of the greatest ways to get you found and noticed is to have great signage. Electronic signage from WiPath will both advertise your business and show people where to find you. Get in touch with us today to discuss how a customised sign would work at your business or school.