Effective PR for owner-operators: cost-effective ideas to showcase your brand

When it comes to PR and marketing activities owner-operators often tend to rely on the expertise and support of head office. Country-wide strategic marketing and PR are obviously very important to the success of local owner-operators. However, there are plenty of things that owner-operators can be doing on a much smaller scale that will impact on a brand and its reputation at the local level. What’s more…
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