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Brand Marketing And Pets: Opportunities For Innovation
New Zealand has one of the highest levels of pet ownership in the world. In fact 64 percent of New Zealand households own a pet. And Kiwis love of their pets offers great opportunities for brands to innovate their marketing messages. Now while the majority of pet-related spend still goes on food, veterinary care or kennels and boarding, pets have increasingly become a lifestyle accessory which sees…
Robo-Advice: What You Need To Know
The world of financial advice is changing. Already in use overseas, robo-advice is on its way to New Zealand. No, that doesn’t mean that robots will be taking over any time soon! Robo-advice is all about providing automated financial advice services that present people with relevant information and recommendations in an accessible and engaging way. The government is interested in introducing this model to New Zealand so let’s find out more about it.
Social Media And Property Management Making It Work For You
Social media is now a very valuable marketing tool for businesses. Facebook is the most popular social media platform and in New Zealand alone it has 2.9 million users – an amazing 61% of the population. And there are hundreds of thousands of us using other social media platforms such as Instagram and Twitter.
Marketing And IT: An Essential Partnership
In most average businesses marketing and IT have very little to do with each other unless a marketing staff member has an issue requiring the help of the IT support desk. There’s not much direct communication happening let alone collaboration or joint strategizing. The days of operating in departmental silos are, however, numbered. As marketing is becoming more and more about digital platforms
Create Your Own Disney Magic And Keep Customers Happy
There’s no doubting that Disney know a thing or two about how to keep customers happy – they’ve been doing it for 60 plus years after all! So what are the lessons that businesses can learn from the example of Disney? How does Disney keep visitors to their theme parks so satisfied that they boast an amazing 70 percent return rate for first-time visitors?
Achieve Growth With A Unified Approach To Sales And Marketing
Growing the business is at the heart of every corporate plan. And most businesses recognise that sales and marketing both have a fundamental part to play in achieving that goal. However, often sales and marketing operate as two entirely separate functions that rarely synchronise their efforts. New research on LinkedIn though suggests companies that operate in this way can lose up to 10 percent in revenue each year.
Increasing Awareness of Your Business is as Easy as 1, 2, 3!
Every business wants to increase brand awareness with their target market, but did you realise that all it takes is three simple steps? In this article we explain just how easy it is to increase awareness of your business with your target market.
Increasing Sales: 5 Steps To Closing That Deal
When it comes to sales, having a planned and considered approach is essential to closing the deal. In fact, the process that you go through to achieve that sale is just as important as the actual product or service. So if you want to close more deals, achieve increased sales and generate extra revenue then read on for our five-step essential guide to closing that deal.
Whats Your Company’s Digital Marketing Strategy?
Most companies nowadays realise that they should be effectively using digital media. And for the majority that means a quick look at Google Analytics, a few Facebook posts, perhaps even the odd tweet and that’s it, job’s done, right? Well, not really because the marketing potential inherent in digital platforms is enormous and has totally eclipsed the more traditional forms of marketing.