Marketing


How To Successfully Market Your Small Business

You can have a fantastic idea, but without marketing your business will struggle to get off the ground. You see, good marketing is the driving force behind sales generation. And sales are the life blood of every business. If marketing isn’t really your thing though, then it can be a challenge to get started. Help is at hand in this article as we share some ideas on how to successfully market your small business.
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Actionable Ideas For Driving Traffic To Your Website

Your website is your business’ own little slice of internet real estate. It is the place to tell your story and show your readers what you can do. But none of that matters if you are not getting traffic to your site. Here are some actionable ideas that you can use to start driving traffic to your website today. While some of these methods will get you almost instant results, some will take longer to work. Don’t be discouraged by this, play the long game and don’t only hunt for instant gratification. Some traffic tactics take a bit of time to start seeing results.
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Make Room For Big Ideas In Your Business

In an ever-changing world, businesses are forced to innovate to stay afloat. But where do those ideas for innovation come from? Many businesses are under resourced, with workers being forced to take on greater than usual workloads. There is the constant pressure to be on the ball and productive. With flexible work arrangements, often the lines between work and home are blurred, with workers being immersed in a constant world of data with no downtime.
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How To Make Your Business More Innovative

If your business is not evolving, then chances are you are being left behind. And what is the major factor behind business evolution? Innovation. Innovation has become a huge part of business success. While technology has meant that small business can compete on a larger stage, it has also increased the amount of competition out there. To rise above your competitors and truly provide an outstanding service, you need to innovate. But how do you make your business more innovative?
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Succeeding At Selling: Key Attributes Of Successful Salespeople

Being a successful salesperson seems to come naturally to some people. We’ve all had the experience of a good salesperson who so is engaging that they are able to sell a product or service without you being overtly aware that they’re doing so. It’s a real art. But if you want your business to be successful then you’ll need to develop your skills in selling. So, what can we learn from successful salespeople? In this article, we examine the key attributes that successful salespeople have in common.
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Five Tips For Building A Successful Business

We all know that building a successful business requires hard work, dedication and careful planning. But what else needs to go in the mix? What other factors will help maximise your chances of success? In this article we share five tips on how to build a successful business.
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Artificial Intelligence: What You Need To Know

If you think artificial intelligence (AI) is some futuristic concept more likely to be seen in a Hollywood sci-fi movie than your average Kiwi business, then it’s time to think again. AI, or the computer science of creating intelligent machines that mimic human capabilities, is increasingly having an impact on the workplace. And it’s not just the big corporates either that are using the technology. The truth is that all businesses need to be looking at ways to apply AI in their operations if they want to stay in the game. And so, in this article we look at how AI is changing the face of business.
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Tips and Tricks To Sell More at a Farmers Market

Selling your wares at a local Farmer’s Market is the backbone of any small farm’s marketing efforts. But before you throw everything in the truck and head down, have you thought about your marketing plan? How to maximise your sales, promote your offerings, and to get the best return possible? Here are some top tips to make the most of your Farmer’s Market selling opportunities…
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10 Tips for B2B Marketing Success in a Digital Economy

The online world is so noisy. With so many players and so much information available, it can be difficult for a small service based business to be seen and heard. Gone are the days of calling a business to find out more information from them. These days people fully take their search online to find out all they need to know about a business. To keep up with the big players, you need to have a commanding online presence. So here are our top tips for being found in the business-to-business (B2B) space.
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B2B Relationships: No Room For Complacency

There’s been a host of enlightening research recently which has been published on LinkedIn amongst other sources. It sheds a whole new light on B2B customer relationships and what’s important. Now, most of us conduct customer satisfaction surveys on a regular basis and when we get the majority ticking the satisfied box, we generally pat ourselves on the back and move on to the next task.
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