Research


Artificial Intelligence: What You Need To Know

If you think artificial intelligence (AI) is some futuristic concept more likely to be seen in a Hollywood sci-fi movie than your average Kiwi business, then it’s time to think again. AI, or the computer science of creating intelligent machines that mimic human capabilities, is increasingly having an impact on the workplace. And it’s not just the big corporates either that are using the technology. The truth is that all businesses need to be looking at ways to apply AI in their operations if they want to stay in the game. And so, in this article we look at how AI is changing the face of business.
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The Benefits of a Customer Survey

Conducting a customer survey can be a valuable process for a business. It can help you get a better understanding of your customer’s needs and concerns so that you can improve your product or service offerings to fall in line. By taking note of your customer’s satisfaction and responding to any issues, you can improve loyalty and the profitability of your business.
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