IT

Actionable Ideas For Driving Traffic To Your Website

Your website is your business’ own little slice of internet real estate. It is the place to tell your story and show your readers what you can do. But none of that matters if you are not getting traffic to your site. Here are some actionable ideas that you can use to start driving traffic to your website today. While some of these methods will get you almost instant results, some will take longer to work. Don’t be discouraged by this, play the long game and don’t only hunt for instant gratification. Some traffic tactics take a bit of time to start seeing results.
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Three Ways Cyber Crime Is Impacting On B2B Companies

From tablets to smartphones, everyone is connected to the internet, making the whole issue of cybersecurity a hot topic.  A recent report from the global information security advisory firm Herjavec Group shows that the worldwide cost of cyber crime is likely to reach $6 trillion per year by 2021. And the fear of cyber crime is changing the way that consumers behave online, causing a ripple effect that is being felt by B2B companies.
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Artificial Intelligence: What You Need To Know

If you think artificial intelligence (AI) is some futuristic concept more likely to be seen in a Hollywood sci-fi movie than your average Kiwi business, then it’s time to think again. AI, or the computer science of creating intelligent machines that mimic human capabilities, is increasingly having an impact on the workplace. And it’s not just the big corporates either that are using the technology. The truth is that all businesses need to be looking at ways to apply AI in their operations if they want to stay in the game. And so, in this article we look at how AI is changing the face of business.
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3 Things Every Business Needs To Be Successful

The backbone of any business is hard work and dedication. But to really be a success there are three factors that every business needs to have under control – content, visibility and technology. Content. They say that content is king. And they are right. Without great content, you will struggle to let people know what your business is about. What you offer, what you stand for, and what problems you can solve for them.
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Top Tech Trends 2017

Watching gripping TV series like Game of Thrones reveals just how far we’ve come. While their era froze in cold stone castles and dropped like flies from disease, our own lives have become warmer, healthier and more cossetted. We’re living longer but may shortly find we have a lot less to do.
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Technological Change: How Well Prepared Is Your Business?

A recent survey by MYOB to mark Techweek NZ has highlighted just how ill prepared Kiwi businesses are for technological advancement. In fact, MYOB’s chief technical adviser, Simon Raik-Allen, is urging Kiwi companies to be better prepared for a future workplace where machines will be completing many of the jobs we do today.
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Robo-Advice: What You Need To Know

The world of financial advice is changing. Already in use overseas, robo-advice is on its way to New Zealand. No, that doesn’t mean that robots will be taking over any time soon! Robo-advice is all about providing automated financial advice services that present people with relevant information and recommendations in an accessible and engaging way. The government is interested in introducing this model to New Zealand so let’s find out more about it.
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Marketing And IT: An Essential Partnership

In most average businesses marketing and IT have very little to do with each other unless a marketing staff member has an issue requiring the help of the IT support desk. There’s not much direct communication happening let alone collaboration or joint strategizing. The days of operating in departmental silos are, however, numbered. As marketing is becoming more and more about digital platforms
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Customer Relationship Management Software: How To Make A Choice

According to many respected business leaders and gurus every company needs to have some form of customer relationship management (CRM) software. But what is it and how will it help your business? If you’re struggling to make sense of the wide choice of CRM options out there, then this article will help to demystify CRM so you can make an informed choice.
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FLAT, the revolutionary new Fly Swat Action Technique for fixing your IT problems

FLAT promises a quick-fire solution to all your IT troubles. Unfortunately it doesn’t work. A fly swat approach, dealing with pesky problems as they land is counter productive, not to mention extremely frustrating for your employees. In a small business, managing your computer programmes, security, software and updates can quickly become a very personal problem
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