Animals


Brand Marketing And Pets: Opportunities For Innovation

New Zealand has one of the highest levels of pet ownership in the world. In fact 64 percent of New Zealand households own a pet. And Kiwis love of their pets offers great opportunities for brands to innovate their marketing messages. Now while the majority of pet-related spend still goes on food, veterinary care or kennels and boarding, pets have increasingly become a lifestyle accessory which sees…
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Ridiculous Rules And Silly Statutes!

For a small nation, New Zealand has more than its fair share of ridiculous rules and silly statutes. The origins of some of these decrees may have been lost in the midst of time, but there’s no doubting these bonkers bylaws will bring a smile to your face. Did you know that up until the 1980s it was illegal to wear slippers in a public place at night? And the same applied to flying a kite or beating a rug in public.
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Pet Ownership: 3 Surprising Health Benefits

We all know that owning a pet can be good for us. The unconditional love that’s on offer helps to decrease stress, anxiety and depression. And dog owners in particular are often getting regular exercise which is great for our overall health and wellbeing. However, owning a pet has some additional health benefits that you may not even have been aware of. So read on to find out how your furry friend could be helping you to live a heathier life.
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On Compassion Towards Animals

When we talk about compassion, it’s usually towards other human beings — family, friends, neighbours, co-workers, strangers, people out there in the world, suffering. We talk about empathising and suffering, and wanting to act to ease or end the suffering. We talk about taking action, through kindness, to end the suffering in some way.
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5 Reasons Why Pets Are Good For Your Health

The pet lovers out there will instinctively know that keeping a pet is good for you. There’s nothing quite like the welcome you receive from your dog after a long day at the office and there’s nothing more relaxing than stroking your cat while chilling out on the sofa. And now it’s official! The latest research suggests that pets are also good for our health and mental wellbeing. And so for the doubters out there…
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