Actionable Ideas For Driving Traffic To Your Website


Your website is your business’ own little slice of internet real estate. It is the place to tell your story and show your readers what you can do. But none of that matters if you are not getting traffic to your site. Here are some actionable ideas that you can use to start driving traffic to your website today.

While some of these methods will get you almost instant results, some will take longer to work. Don’t be discouraged by this, play the long game and don’t only hunt for instant gratification. Some traffic tactics take a bit of time to start seeing results.

The Top 10 Ways To Drive Traffic To Your Website

1: Use Long Tail Keywords

Long tail keywords are key phrases that people will type into a search engine and that relate to your business. Instead of selecting a generic term like socks – which thousands of companies will be trying to rank with – try ‘long woollen socks for children’. You will get less searches, but the people who land on your website will be looking for exactly what you sell.

2: Use Social Media

Drive traffic back to your website from your social media pages. Share blog posts, link sale items and provide download links for your freebie resources. People might not have been looking for your business, but if they see you on social media, what you are promoting might just catch their eye and convince them to click through to your website.

3: Use Your List

Include useful links back to your website in your email newsletters and marketing. By providing your readers with interesting content, they will find it hard to resist clicking your links and ending up on your website.

4: Guest Blog

Expose your content to a whole new audience by featuring on someone else’s blog. You can also join communities like ProBlogger or CopyBlogger to network with other bloggers and cross-promote each other’s content.

5: Include relevant links within your blogs

Make sure to link your other content within your blog posts. Have you written a whole post on something that you briefly mention? Then link it so that your readers can learn more. You can also supply links to your products of affiliate programmes if appropriate.

6: Utilise Your Back Catalogue

Go back through your old posts and articles and ensure that they are all optimised with relevant keywords to your current offerings.

7: Post Consistently and Frequently

If your readers learn when your latest material is going to be available, then they will be there to read it. Search engines also rank regularly updated websites higher in their search results.

8: Use A Range Of Keywords

You can select a different keyword for each page of your website. So if you blog regularly, that is a really good opportunity for a lot of keywords. Use a mixture of long and short tail options so that you have a chance of ranking for the more common search terms and a greater chance of ranking for more specific searches.

Make sure you use these keywords within your page titles, sub-headings, body copy and images for better SEO.

9: Get High Profile

Ask a well known blogger, or authority in your field to guest post on your website. They will then share that post with their followers, increasing your exposure.

10: Build Your Image

Comment on industry relevant blogs, post on Reddit, be an active member in online communities and become known as an authority in your field. This will not always get you direct links to your website, but if people know your name and what you can do, they will Google you!