Anti Spam Policy
Newsletter Ready is committed to abiding by Government legislated anti spam laws – this means, we adhere to all regulations.
In plain everyday language, the Unsolicited Emails and Unsolicited Electronic Messages Act says the following.
It is important to note the Customer Newsletter is a commercial information communication piece and not a sales offering. Because it is a communication offering information to the Customer it largely falls outside of laws governing spam.
The following extracts have been obtained from the Government public awareness site www.dia.govt.nz.
Three steps to ensure you are not spamming
Follow the steps below to ensure you are not sending spam:
- Make sure you have the consent of the recipients of the commercial electronic message
- Identify the business responsible for sending the commercial electronic message and how they can be contacted.
- Include a functional unsubscribe facility in all commercial electronic messages.
Step one – consent
Commercial messages must be sent only when you have express consent, inferred consent, or deemed consent.
- Express consent is a direct indication from the person you wish to contact that it is okay to send the message(s).
- Inferred consent is when the person you wish to contact has not directly instructed you to send them a message, but it is still clear that there is a reasonable expectation that messages will be sent. For example, the address-holder provided their email address when purchasing goods and services in the general expectation that there will be follow-up communication.
- Deemed consent is when someone conspicuously publishes their work-related electronic address (e.g. on a website, brochure or magazine). However, if a publication includes a statement that the person does not want to receive unsolicited commercial electronic messages at that address, consent cannot be deemed.
Step two – identify
Commercial messages must always clearly identify the business responsible for sending the message and how they can be contacted.
Sometimes you might use another organisation, a third party, to send commercial electronic messages on your behalf. This third party must include accurate information about your business, i.e. name and contact details.
Step three – unsubscribe
Commercial messages must contain a functioning unsubscribe facility, allowing people to state that commercial messages should not be sent to them in the future.
It needs to be clearly presented, easy to use and free of charge. It could be as simple as a line in your message saying, ‘If you do not wish to receive future messages, send a reply with UNSUBSCRIBE’ in the subject line.